Meta Account Quality: Check Restrictions and Available Reviews

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Quick Answer

Open Meta Business Support Home, also linked through Account Quality. Select the affected business portfolio, ad account, Page or user, then follow the reason and actions shown for that object. A rejected ad alone does not mean the account is restricted. An eligible admin may be able to request review. A working Facebook login can still carry an advertising restriction. A missing review control does not establish eligibility.

Match the review state you see

Open Meta Business Support Home · Follow only the actions offered for your account.

Displayed review state and the next action to check
Review state	What to check next
No review action shown	Confirm the selected object, your access, date range and current notice. A missing action does not establish review eligibility. Use only the official help options offered; do not create another account to obtain a review.
Review action disabled	Read any explanation and complete the identity, verification or security steps requested for that object. Completing a step does not promise that review access will appear.
Submission returns an error	Record the error, affected object and time. Check whether the request was recorded before retrying. Use available official support to report the failure; an error is not proof that a review was submitted or denied.
Review pending	Track the existing request and respond to information requests there. Meta describes a typical review timeframe, but it can take longer; no timeframe guarantees completion or reinstatement.
Review completed or rejected	Read the decision for the same object and any next action offered. Resolved is an issue view, not a promise that all restrictions are removed. If Meta removes a restriction, check Ads Manager: ads running before it are not restarted automatically, so turn them back on only if they are eligible and you intend to run them. A further review is available only when Meta offers it.

Why This Happens

Select the affected object before choosing a review

Business Support Home brings together business and asset issues, including rejected ads. Select the business portfolio, ad account, Page or user named in the notice. An individual rejected ad and an account-level restriction are different decisions; read the reason and scope for each rather than assuming one status applies to everything.

Asset-level vs. Business-level restrictions look similar but aren't

Meta distinguishes Business Accounts, ad accounts, Pages and user accounts. Read which object the notice names and the restrictions shown for it. If only a user is restricted from advertising, other members may still be able to advertise; their access does not override a restriction on the business or another asset.

Rejected ads can appear alongside account and asset reviews

Meta documents rejected-ad tracking and review in Business Support Home. Check the selected account, date range and Outstanding or Resolved view when finding an issue. Ads Manager also shows ad-level notices. A rejected ad does not by itself establish an account restriction, and a resolved issue does not establish that every asset is eligible to advertise.

Separate access, eligibility and delivery

Meta says eligible admins may be able to request review. Availability depends on the affected object and the options shown for the account; a missing action does not establish that a button will appear after a fixed wait. Check the current notice and review status rather than assuming access to a review. When ads are not running, check four things separately: the object still appears in your inventory, your role lets you manage it, Meta shows no active restriction on it, and the campaigns and ads are switched on in Ads Manager.

A notification points you here; it is not the record

Meta ads account quality notifications, whether an email, a Business Suite alert, or an Ads Manager banner, name an asset and an action. The current status, the policy cited, and whether a review action exists are read on the asset's own entry in Account Quality, and they can change after the notification was sent. Open Account Quality yourself rather than through a link in a message, so an impersonation message cannot route you to a fake page.

Your advertising access is restricted, but Facebook login still works

Check the user-account notice rather than assuming the business portfolio is restricted. Other members may still be able to advertise, subject to their permissions and the affected assets' status; their access does not override an asset restriction. If your login is suspended or disabled, use the portfolio and personal-login diagnosis. For a sole-admin problem, use the full-control and admin-access guide.

A verification request or payment failure needs its own diagnosis

Follow the specific notice. A request to confirm identity, verify a business or secure an account is not itself a successful restriction appeal; the verification-holds guide separates those checks. A displayed unpaid balance or failed charge belongs in the payment-pause guide; a spending cap belongs in the spending-limit guide. Neither payment nor verification establishes that a policy restriction is lifted.

Planning an ownership or agency handoff

Start with the ownership and access audit to record the owner, people with access and billing responsibilities. Teams evaluating an ongoing provider relationship can compare the Meta agency account guide before discussing fit. Keep this decision separate from enforcement: a handoff does not erase restrictions or guarantee account access, support or review outcomes.

Step-by-Step Recovery

Rule out a platform incident before opening a support path

A delivery collapse across many advertisers is a platform-side event, not an account problem. Check the official status surfaces before spending an account-level review on it; if they report no known issues and your account still fails, the evidence points back at your side and support is the right next step.

Start at Business Support Home and identify the issue

Open the official Business Support Home destination, select the affected business or account and read the current notice. Check the date range and the Outstanding and Resolved issue views. Record which ad, asset or person is named and any review action offered before contacting support.

Separate ad-level rejections from account-level enforcement

Business Support Home includes rejected-ad tracking and available ad or asset reviews; Ads Manager also shows the notice beside an ad. Read the decision for the specific ad separately from the status of the ad account, Page, person and portfolio. Follow the action offered for the decision you are disputing.

Follow the review action offered for the restricted object, then check your ads

If a review action is offered for the affected object and you hold the required access, follow that flow. Describe the reason shown and factual corrective actions, and submit only the documentation requested. Review requests are limited; a missing action is not a promise that one will appear later. If Meta removes the restriction, ads that were running before it are not restarted automatically; turn on only those that are eligible and that you intend to run.

When status is clean, use Meta's business support surfaces

Meta’s Business Support Home brings together account status and available help; Meta also links to it through Account Quality. Follow the help options shown for your account. These names do not describe independent appeal systems or guarantee a support channel.

Preserve evidence before you contact any channel

Capture the Account Quality notice, the policy citation, affected asset IDs, timestamps, and the current campaign state before opening a case. Screenshot the citation when it appears — the detail view can change as a review progresses, and a support case without records cannot be escalated on facts.

Verify who can actually act before escalating

Confirm that the person handling the case has the required access to the affected object. Record portfolio control, asset permissions and billing responsibilities without guessing which shared admin, payment method or pixel caused enforcement. Use the ownership and access audit under Next Steps to organize that record.

Know what an agency can and cannot escalate

For ongoing ownership, billing and permissions needs, compare the Meta agency account guide under Next Steps before deciding whether a provider fits. Keep that operating-model decision separate from Meta’s review. A provider cannot promise review eligibility, faster review or reinstatement, and a handoff must not evade enforcement.

Appeal Template

Copy this template and fill in the bracketed sections with your specific information. Customize it — don't send it as-is.

descriptionAppeal Letter Template

Subject: Request Review — [Ad Account / Page / Catalog] [ASSET ID]

Dear Meta Review Team,

I'm requesting review of the [restriction/disablement] shown on Account Quality for [ASSET TYPE] [ASSET ID] under Business Manager [BM ID].

Policy cited (as shown on Account Quality): [EXACT POLICY TEXT]

What happened:
[Brief, factual explanation of what triggered the flag]

Corrective action taken:
1. [Specific fix — e.g., "Removed the flagged claim from our landing page"]
2. [Additional fix if applicable]

Supporting documentation attached:
- [e.g., Screenshot of corrected asset]
- [e.g., Business documentation]

We are committed to compliance with Meta's policies and request reinstatement of this asset.

Thank you,
[YOUR NAME] — [TITLE], [COMPANY]

Prevention Checklist

check_box_outline_blankCheck Business Support Home weekly, not just when something breaks
check_box_outline_blankKnow which tab (ad accounts, Pages, catalogs, WhatsApp) each of your assets lives under before you need to find it under pressure
check_box_outline_blankCheck rejected ads and account or asset issues in Business Support Home; cross-check the ad-level notice in Ads Manager
check_box_outline_blankScreenshot the policy citation the moment a restriction appears — the detail view can change as a review progresses
check_box_outline_blankWatch for a Business Manager-level banner separately from individual asset statuses
check_box_outline_blankKeep business verification and documentation current, and submit it only when the official review flow requests it
check_box_outline_blankAvoid submitting a duplicate review request on the same asset while one is pending — check Business Support Home for status, not your email
check_box_outline_blankBookmark the official status surfaces and Business Support Home so an incident does not start with searching for the right door
check_box_outline_blankRecord which team member holds which asset role before an incident — review actions are role-scoped

Expected Timeline

scheduleResolution Timeline

Account Quality shows the current enforcement status and available action. Meta does not publish a universal activation, review, or response window; timing and outcome vary by asset and case.

Next Steps

Fixing this resolves the immediate problem. It does not change the setup that produced it. These cover the Meta account structure, permissions, and review exposure underneath.

Adding an Admin to Meta Business Manager When the Existing Admin's Personal Account Is Disabledarrow_forward Ad Platform Verification Holds Explained: Business vs Identity Verification on Meta, Google, and TikTokarrow_forward Meta Ad Account Restricted: Why It Happens, How to Appeal, and How to Recoverarrow_forward How to Prevent Meta Ad Account Restrictions: Account Quality, Billing, and Operational Safeguardsarrow_forward Meta Agency Ad Accounts: Ownership, Partner Access, and Billingarrow_forward Ad Account Ownership & Access Audit for High-Spend Operationsarrow_forward Meta Agency Ad Account: How It Works, Ownership, Billing, and Provider Vetting (2026)arrow_forward Buy Facebook Ads Account: What You're Actually Buying, Why Purchased Accounts Get Restricted, and the Compliant Alternativearrow_forward What AdsInfra charges to run this as managed infrastructurearrow_forward

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AdsInfra coordinates agency ad-account access, billing, permissions, and restriction-response workflows for high-spend teams across Meta, TikTok, and Google.

check_circleCoordinated account access and billing workflows
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Frequently Asked Questions

Why is my advertising access restricted when I can still log in to Facebook?expand_more

A user-level advertising restriction is different from a suspended or disabled Facebook login. Read the user-account notice and the actions offered for it in Business Support Home. Other members may still be able to advertise only within their permissions and the assets' current status. Another admin, agency or account does not override enforcement on the affected object.

What if Request Review is missing, disabled or returns an error?expand_more

Confirm the selected object, required access and current notice first. Complete only the identity, verification or security steps Meta requests. If submission errors, preserve the error and check whether the request was recorded before retrying. Use the official help options your account displays. Missing controls and completed prerequisites do not establish review eligibility, and there is no documented fixed wait that unlocks the button.

How do I do a Facebook account quality check?expand_more

Open Meta Business Support Home (https://www.facebook.com/business-support-home), also linked through Account Quality (https://www.facebook.com/accountquality), with the appropriate access. Select the affected business or account, check the date range and Outstanding or Resolved view, then read the reason and action for the named ad or asset. Business Support Home includes rejected-ad tracking and review. Cross-check an individual ad's notice in Ads Manager; its rejection does not by itself establish an account restriction.

Where is the Meta account quality dashboard?expand_more

Meta links Account Quality (https://www.facebook.com/accountquality) to Business Support Home and also provides facebook.com/business-support-home (https://www.facebook.com/business-support-home). Sign in with the appropriate access, identify the affected object and follow the actions shown for it. These are not separate appeal entitlements, and not every account or restriction has the same available actions.

What do Meta ads account quality notifications mean, and what should I do with one?expand_more

A notification tells you that Meta took an action on a named asset, such as rejecting an ad or restricting an ad account, Page, or Business Manager. It is a pointer, not the full record. Open that asset in Account Quality, or the ad in Ads Manager, and read the status, the policy cited, and the action available there; screenshot it before you respond, because the detail view can change as a review progresses. Navigate to Account Quality yourself rather than through a link in the message.

Is there a Facebook account quality score?expand_more

Meta does not document a single numeric quality score in Account Quality; the page reports status per asset with the policy cited. The closest official metric is for agencies and partners: Meta's Relative Integrity Index (RII), an integrity score across owned and shared ad accounts that combines Live Ad Rejection Rate and disabled ad account spend rate, shown in the Policy Insights dashboard in Meta Partner Center. Be wary of any tool claiming to read a hidden account score, since Meta does not publish one.

How do I actually contact Meta ads support?expand_more

Use Business Support Home (https://www.facebook.com/business-support-home) for the help options your account displays, and read the affected object’s notice before opening a case. Review eligibility and support availability vary. Do not treat a provider or a third-party phone number as a guaranteed route to Meta support.

Can an agency or Meta rep get my account reviewed faster?expand_more

A representative may route a case through an available official support channel and help assemble the evidence. They cannot promise faster review, an override, or reinstatement, and outcomes vary by account and case. Treat any provider that promises certain reinstatement as disqualifying.

Why does my Account Quality page show everything as Active but my ads keep getting rejected?expand_more

An account's standing and an individual ad's decision are separate. Business Support Home includes rejected-ad tracking and review, so select the relevant account and date range and check Outstanding and Resolved issues. Ads Manager also shows the ad's policy explanation. Follow the action offered for that ad rather than assuming the account itself needs a restriction review.

What's the difference between a Restricted and a Disabled status?expand_more

Read the affected object and the scope Meta displays. Advertising restrictions can limit particular features or advertising access; a personal-profile advertising restriction is different from a suspended or disabled Facebook login. Neither label establishes that a review is available or that it will restore access.

Where exactly is the Request Review button?expand_more

Check the affected object’s current notice in Business Support Home and follow a review action only if Meta offers it and you have the required access. Meta says eligible admins may be able to request review; the interface and availability are not universal. A missing action does not establish that waiting will activate it.

Can a Page restriction affect my ad accounts, or is it separate?expand_more

Check whether the notice is scoped to the Page, an ad account, a user or the business portfolio. Meta's documentation reviewed here does not say that every Page restriction stops ad delivery or that none affects other assets, so rely on the scope Meta displays and check delivery for each ad account in Ads Manager. Open each affected asset and any business-level banner in Account Quality.

Does Account Quality tell me which specific policy I violated?expand_more

Open the restricted or disabled asset and read the policy and reason Meta displays. Build any appeal around that notice, the affected asset, and factual corrective actions rather than guessing from recent campaign changes.

If Account Quality looks fine, do I still need to worry about a Business Manager restriction?expand_more

Check specifically for a Business-level indicator, usually shown separately from individual asset statuses at the top of the page. Business Manager restrictions don't always show up the same way as a single ad account or Page restriction, so a clean-looking asset list does not establish that the Business Manager itself is unrestricted. Billing or spend limits can also pause delivery separately.