Meta Account Quality Page Explained (business.facebook.com/accountquality)

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Quick Answer

The Account Quality page (business.facebook.com/accountquality) is Meta's status dashboard for every asset in your Business Manager — ad accounts, Pages, catalogs, and WhatsApp — each shown as Active, Restricted, or Disabled with the policy cited. Go there first whenever ads are rejected or spending is blocked. If it shows no active restriction, the issue is likely a single ad-level rejection, not an account-level one — check Ads Manager instead.

Why This Happens

One page, four different asset types

Account Quality reports status separately for ad accounts, Facebook Pages, product catalogs, and WhatsApp Business accounts. A restriction on one asset type doesn't necessarily affect the others — a disabled ad account can sit next to a fully Active Page in the same Business Manager.

Asset-level vs. Business-level restrictions look similar but aren't

A restriction on a single ad account only affects that account — other ad accounts and Pages under the same Business Manager can keep running normally. A Business-level restriction is broader: it's flagged separately and can limit your ability to create new ad accounts or Pages entirely, not just use existing ones.

The page reflects account-level enforcement, not every ad rejection

Individual ad disapprovals are reviewed and logged in Ads Manager, not Account Quality. Account Quality only changes status when Meta takes action against the account, Page, or Business Manager itself. This is why the page can show everything as Active while you're still seeing ads rejected one by one.

Request Review isn't always available

The Request Review option only appears once Meta has finished its automated assessment and determined the account is eligible for human review. Immediately after a restriction, the button may be missing or grayed out for a short period before it activates.

Step-by-Step Recovery

Go to business.facebook.com/accountquality and open the right asset tab

The page is organized into tabs or sections by asset type: Ad Accounts, Pages, Catalogs, and WhatsApp Accounts (if applicable). Open the tab for the asset that's actually having problems — don't assume an ad account issue will show under Pages or vice versa.

Read the status for what it actually means

Active means the asset can run ads or operate normally. Restricted means specific capabilities are limited (e.g., you can view the account but not spend, or spend but not scale) while the asset otherwise still exists. Disabled means the asset has been shut down entirely and cannot be used until reinstated.

Click into the asset to find the exact policy cited

Each restricted or disabled asset has a detail view showing which policy was violated and, where available, a general description of what triggered it. This is the policy you need to address directly in any appeal — don't guess based on your most recent campaign.

Determine whether the restriction is asset-level or Business-level

If only one ad account shows a problem and everything else in the Business Manager is Active, treat it as isolated. If the Business Manager itself carries a warning or restriction banner at the top of the page, the enforcement is broader and a single-account appeal won't resolve it — you need the Business Manager appeal path instead.

If Account Quality shows all-Active but ads are still rejected, check Ads Manager

Ad-level rejections for individual creative, copy, or landing pages don't show up on Account Quality — they show up next to the ad itself in Ads Manager with their own policy explanation. Account Quality and Ads Manager are answering two different questions: is the account okay, and is this specific ad okay.

Use Request Review from within the asset detail view once it appears

Request Review is attached to the specific restricted or disabled asset, not a general button on the page. If it's not showing yet, the automated assessment period likely hasn't finished — check back rather than looking for another appeal route.

Submit a factual, policy-specific appeal through Request Review

Acknowledge the exact policy shown in the asset detail, describe what's been corrected, and attach supporting documentation where relevant. Vague or emotional appeals get denied at a higher rate than ones that directly address the cited policy.

Recheck the page after submitting, not your inbox

Status changes post to Account Quality directly. Meta doesn't always send a definitive email when a review completes, so the page itself is the source of truth for whether an appeal was approved or denied.

Appeal Template

Copy this template and fill in the bracketed sections with your specific information. Customize it — don't send it as-is.

descriptionAppeal Letter Template

Subject: Request Review — [Ad Account / Page / Catalog] [ASSET ID]

Dear Meta Review Team,

I'm requesting review of the [restriction/disablement] shown on Account Quality for [ASSET TYPE] [ASSET ID] under Business Manager [BM ID].

Policy cited (as shown on Account Quality): [EXACT POLICY TEXT]

What happened:
[Brief, factual explanation of what triggered the flag]

Corrective action taken:
1. [Specific fix — e.g., "Removed the flagged claim from our landing page"]
2. [Additional fix if applicable]

Supporting documentation attached:
- [e.g., Screenshot of corrected asset]
- [e.g., Business documentation]

We are committed to compliance with Meta's policies and request reinstatement of this asset.

Thank you,
[YOUR NAME] — [TITLE], [COMPANY]

Prevention Checklist

check_box_outline_blankCheck business.facebook.com/accountquality weekly, not just when something breaks
check_box_outline_blankKnow which tab (ad accounts, Pages, catalogs, WhatsApp) each of your assets lives under before you need to find it under pressure
check_box_outline_blankDon't confuse an all-Active Account Quality page with 'no problems' — check Ads Manager separately for individual ad rejections
check_box_outline_blankScreenshot the policy citation the moment a restriction appears — the detail view can change as a review progresses
check_box_outline_blankWatch for a Business Manager-level banner separately from individual asset statuses
check_box_outline_blankKeep business verification and documentation current so Request Review has less friction when it does appear
check_box_outline_blankDon't submit a second appeal on the same asset before the first one resolves — check the page for status, not your email

Expected Timeline

scheduleResolution Timeline

Account Quality reflects enforcement actions in real time — status changes appear on the page as soon as Meta takes action, no waiting period. Request Review eligibility can take a short time to activate after a new restriction. Once submitted, appeals through Request Review typically follow the same 24–48 hour first-response window as other Meta ad account appeals, longer if the restriction is at the Business Manager level.

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Frequently Asked Questions

Why does my Account Quality page show everything as Active but my ads keep getting rejected?expand_more

Account Quality tracks account, Page, catalog, and WhatsApp-level enforcement — not individual ad reviews. Ad-by-ad rejections are shown in Ads Manager next to each ad, with their own policy explanation. Both systems can be true at once: your account is in good standing while a specific ad still violates a specific policy.

What's the difference between a Restricted and a Disabled status?expand_more

Restricted means the asset still exists but some capability is limited — often spending, scaling, or a specific feature. Disabled means the asset has been shut down entirely and can't be used at all until reinstated through appeal. Restricted is generally a lighter enforcement action than Disabled.

Where exactly is the Request Review button?expand_more

It's inside the detail view for the specific restricted or disabled asset, not a standalone button elsewhere on the page. Click into the flagged ad account, Page, or catalog to find it. It only appears once Meta's automated assessment for that asset has finished.

Can a Page restriction affect my ad accounts, or is it separate?expand_more

It depends on whether the enforcement is asset-level or Business-level. A Page-specific policy violation typically stays isolated to that Page. But if the underlying issue triggers a Business Manager-wide restriction, it can affect ad accounts, Pages, and catalogs together — check for a Business-level banner on the page to tell the difference.

Does Account Quality tell me which specific policy I violated?expand_more

Yes, in most cases — clicking into the restricted or disabled asset shows the policy Meta cited. This is the information you should build any appeal around, rather than guessing based on your most recent campaign changes.

If Account Quality looks fine, do I still need to worry about a Business Manager restriction?expand_more

Check specifically for a Business-level indicator, usually shown separately from individual asset statuses at the top of the page. Business Manager restrictions don't always show up the same way as a single ad account or Page restriction, so a clean-looking asset list doesn't guarantee the Business Manager itself is unrestricted.