Ad Benchmarks

180+ benchmarks across 3 platforms, 3 metrics, and 20 industries. Updated daily.

Ad Volume

Measures the total number of active ad creatives running across the platform for this industry. Higher values indicate more aggressive advertising activity.

MetaAd Volume
TikTokAd Volume
GoogleAd Volume

Creative Refresh

Tracks how frequently advertisers rotate their creatives. A high refresh rate signals competitive pressure and creative fatigue management.

MetaCreative Refresh
TikTokCreative Refresh
GoogleCreative Refresh

New Advertisers

Counts the number of new advertisers entering the market each period. Rising numbers indicate growing industry interest and competition.

MetaNew Advertisers
TikTokNew Advertisers
GoogleNew Advertisers

All Benchmarks

IndustryMetaAd VolumeMetaCreative RefreshMetaNew AdvertisersTikTokAd VolumeTikTokCreative RefreshTikTokNew AdvertisersGoogleAd VolumeGoogleCreative RefreshGoogleNew Advertisers
SupplementsView →View →View →View →View →View →View →View →View →
SkincareView →View →View →View →View →View →View →View →View →
ApparelView →View →View →View →View →View →View →View →View →
FitnessView →View →View →View →View →View →View →View →View →
Pet CareView →View →View →View →View →View →View →View →View →
Home DecorView →View →View →View →View →View →View →View →View →
Food & BeverageView →View →View →View →View →View →View →View →View →
BeautyView →View →View →View →View →View →View →View →View →
ElectronicsView →View →View →View →View →View →View →View →View →
SaaSView →View →View →View →View →View →View →View →View →
FintechView →View →View →View →View →View →View →View →View →
Health & WellnessView →View →View →View →View →View →View →View →View →
EducationView →View →View →View →View →View →View →View →View →
GamingView →View →View →View →View →View →View →View →View →
AutomotiveView →View →View →View →View →View →View →View →View →
TravelView →View →View →View →View →View →View →View →View →
Real EstateView →View →View →View →View →View →View →View →View →
JewelryView →View →View →View →View →View →View →View →View →
Baby & KidsView →View →View →View →View →View →View →View →View →
Outdoor RecreationView →View →View →View →View →View →View →View →View →
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