A practical scaling guide

A compact checklist for keeping account operations ready as spend grows.

Prepare the operating layer

  • Audit who can access each advertising account and remove stale permissions.
  • Confirm billing ownership, payment contacts, and escalation paths before launch periods.
  • Keep restriction notices, appeal history, and account identifiers in an incident-evidence record.
  • Document launch controls: owners, approvals, rollback steps, and the first response to a platform interruption.
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